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From Technical Consultant to Global Commercial Leader
My journey wasn't linear. It started in the trenches of technical software and systems development, giving me a unique advantage: I understand the code behind the commercial engine. Over the last 20 years, I've evolved from building systems to building the teams that use them, and eventually leading teams that manage them both to drive revenue growth, leading Go-To-Market, Commercial Sales, and Revenue Operations for a $1bn+ organisations.
I believe that Revenue Operations is not a support function—it is a strategic growth engine for Sales.
I believe that Sales is a function funded by the business to generate growth.
My career has been defined by one mission: removing the obstacles that stop salespeople from selling.
My Leadership Philosophy:
Capacity = Growth
You cannot demand more growth if you do not create capacity. In my experience, 30-40% of a salesperson's time is lost to administrative friction.
I believe in Data:
But only data that drives decision-making, not just retrospective reporting.
As an amplifier of human connection, not a replacement for it
High performance is a result of clarity and enablement, not just pressure.
I believe in AI:
I believe in Culture:
The Journey
Beyond the Boardroom
Business is global, and so am I. Having lived in the UK, Singapore, Netherlands, and France, and worked across 50+ countries, I’ve learned that while markets differ, the fundamental need for trust in sales is universal
Dan Radley | A.I. Sales Leader
London, United Kingdom
© 2026 Dan Radley
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